TRESemme has recruited celebrity hair stylist and Instagram sensation Justine Marjan. Marjan is the brand’s new global ambassador, and will lead its all-female team of hair stylists.

Marjan quickly became the go-to hair guru for women around the world with her buzz-worthy braids and trendy hairstyles. (She is most known for the braids she created for Kim Kardashian, who uploaded a series of photos to Instagram.)  She has a large following on social media, and counts A-list stars in Hollywood among her clientelle.

In her role as global ambassador, Marjan will “bring the brand ambition to life, arming women around the world with tips and tools to put their best look forward,” states TRESemme.

TRESemme is making the new partnership “official” at New York Fashion Week, marking its 18th season as the official hair care sponsor.

Heather Mitchell, Global Head of PR and Digital Engagement for Unilever Hair, comments, “Every day, TRESemme looks for ways to inspire women around the world. Our inspiration comes from our founder, Edna Emme — who nearly 70 years ago was a leading stylist and groundbreaking businesswoman. Just like Edna, Justine is one of the most influential stylists in the hair care industry, and commemorates the legacy as a bold female hairstylist paving a new way forward.”

Photo: YouTube